- Panel 1 : Int. Television Studio – Day
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A game show contestant stands at a podium, cheering with excitement. His nametag reads “Mark.” Next to him stands Drew Carey, who speaks into his signature skinny microphone.
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- Drew Carey
- Actual retail price is twenty-two thousand dollars…
- Panel 2 : Int. Television Studio – Continuous
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In the adjacent showroom, a spokesmodel stands smiling next to a large powerboat on a trailer.
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- Drew Carey (O.S.)
- …which means Mark will take home this brand new boat…
- Panel 3 : Int. Television Studio – Continous
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Closer on the boat and spokesmodel, who now holds a large kitchen knife to the bow of the boat.
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- Drew Carey (O.S.)
- …if he can correctly guess IS IT CAKE?
- Panel 4 : Int. Studio Executive’s Office – Continous
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An executive sits opposite Kevin.
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- Executive
- This is the dumbest pitch I’ve ever heard.
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Kevin leans in.
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- Kevin
- Or the greatest?
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Next to Kevin is a poster on an easel that reads, “The Price is Cake!”